- Red Man has traditionally come as leaf tobacco, in contrast to twist chewing tobacco or the ground tobacco used in snuff. It is made by the Pinkerton Tobacco company of Owensboro, Kentucky. In 1985, Pinkerton was acquired by a Swedish corporation, and after further corporate reshuffling, the Red Man brand now falls under the umbrella of the Swedish Match company, which in turn is owned primarily by institutional investors. The proportion owned by non-Swedish investors is approximately 80%.
- Pleasant taste and produces a lot of juice
Early in its history, Red Man advertisements were painted on the sides of barns, featuring an endorsement from baseball player Nap Lajoie: “Lajoie chews Red Man, ask him if he don’t.” Red Man was initially sold in a few Midwestern states; it expanded (in 1954) into the South and then (in 1963) largely nationwide. The corporation’s marketing material describes Red Man’s consumer base: “A large number of consumers work outdoors and enjoy hunting, fishing and watch auto racing.Contemporary materials from Swedish Match also suggest that the brand name came from something of an homage to American Indians.