⊗ Early in its history, Red Man advertisements were painted on the sides of barns, featuring an endorsement from baseball player Nap Lajoie: “Lajoie chews Red Man, ask him if he don’t.” Red Man was initially sold in a few Midwestern states; it expanded (in 1954) into the South and then (in 1963) largely nationwide. The corporation’s marketing material describes Red Man’s consumer base: “A large number of consumers work outdoors and enjoy hunting, fishing and watch auto racing.Contemporary materials from Swedish Match also suggest that the brand name came from something of an homage to American Indians.